Clift worked as the marketing manager of SUPERB Productions, the Student Union Program, Entertainment, and Recreation Board, a student-run, non-profit branch of the Associated Students of the University of California, Berkeley. Founded in 1964, ASUC SUPERB is the largest and oldest entertainment and events organization at UC Berkeley.

As marketing manager, Clift created professional content on X, TikTok, Instagram, Facebook, and Spotify. Clift led posts for SUPERB’s 11,200 Instagram followers, assisting in posting and promoting content ticket giveaways in collaboration with Goldenvoice Bay Area. In addition, Clift produced, filmed, edited, and posted a multitude of TikTok videos, generating tens of thousands of views and likes to expand SUPERB’s reach. Clift also assisted with branding image and merchandise.